OUR STORY

WHERE EVERY STITCH IS A STATEMENT IN OUR SWIMWEAR & VACATION-WEAR.

Nestled in the heart of Bangkok, Thailand, KUKU blossoms from a singular philosophy - celebrating every woman's beauty through ethically made, high-quality swimwear, and vacation-wear.

Our brand's story is anchored in two cornerstones: Sustainability and Empowerment.

At KUKU, we believe in the importance of an environmentally responsible supply chain. We meticulously handpick our materials, from fabric selection to packaging, prioritizing ethical sourcing and low-waste production. Our commitment is evident in our lofty ambition to be 100% organic and plastic-free, ensuring our footprints leave the world a cleaner and safer place.

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But our dedication to sustainability does not stop there. We are devoted to supporting and uplifting our local Thai community. Each of our products is designed and manufactured locally, advocating the unparalleled craftsmanship within our borders. We have pledged to never resort to cheap labor, believing instead in fair treatment and just compensation for those who pour their hearts into their work.

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KUKU stands for more than just high-quality products; it stands for a set of values we hold dear. Our design philosophy is rooted in timelessness, aiming to imbue confidence and pride in every woman. Body positivity and women’s empowerment are not just buzzwords for us - they are the essence of our brand. We want you to feel comfortable, confident, and celebrated in our swimwear and vacation wear.

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Here at KUKU, we take pride in every stitch sewn, knowing it’s a step toward our goal - a world where women’s beauty is celebrated in all its forms, and where fashion and sustainability co-exist. Welcome to KUKU, where the timelessness meets sustainable.

"At KUKU, our mission is to celebrate the beauty of every woman through our timeless, high-quality swimwear and vacation-wear. We are deeply committed to empowering women, uplifting local Thai communities, and nurturing our planet.

We do this by ethically sourcing and meticulously handcrafting each piece, promoting sustainable practices, and fostering body positivity. We aspire to lead the fashion industry towards a greener, fairer future, creating a positive impact with every stitch, and inspiring confidence with every wear."

OUR BRAND VALUES AND CULTURE QUALITY CRAFTSMANSHIP

WE PRIORITIZE EXCEPTIONAL CRAFTSMANSHIP IN EVERY KUKU PIECE, WORKING CLOSELY WITH OUR LOCAL THAI ARTISANS TO ENSURE EACH ITEM MEETS OUR HIGH STANDARDS.

  • SUSTAINABILITY

    We're dedicated to minimizing our environmental footprint by using ethically sourced, sustainable materials and advocating for a low-waste production process.

  • BODY POSITIVITY & WOMEN EMPOWERMENT

    We design our swimwear and vacation-wear with every woman in mind, championing body positivity and female empowerment. We believe that all women should feel confident and beautiful in their own skin.

  • LOCAL COMMUNITY SUPPORT

    We take pride in our Thai roots, supporting the local community through our exclusive sourcing of labor and craftsmanship within Thailand.

GOING FULLY GREEN

We aspire to achieve our sustainability goal of being 100% organic and plastic-free.

While we've made significant strides towards this goal, we're continually seeking ways to improve our practices and lessen our environmental footprint.

EXPAND OUR REACH

We aim to bring KUKU to women worldwide.

By expanding our distribution, we hope to inspire body positivity and confidence in more women, while spreading our sustainability message.

UPLIFT OUR COMMUNITY

We are committed to deepening our support for the local Thai community.

As KUKU grows, we plan to create more jobs, contribute to local economies, and champion Thai craftsmanship on a global scale.

INNOVATION IN SUSTAINABILITY

We plan to pioneer new sustainable techniques and materials in the fashion industry, setting new standards for eco-conscious production.